What is web 2.0? Is web 1 dead? What about web 3.0?

WEB 2.0, the 2nd generation of World Wide Web, lets people collaborate and share information online, with communication tools such as social networking sites and the wikis. Still, it's easy to understand why it is so popular, it is all about relationships and these relationships have changed the way businesses talk and respond to their clients. Business now needs to appeal to a client who wants to engage with people 'like me'.

So what's next? Will Web 3.0 witness further consolidation of high quality content and services, built on top of web 2.0 technology?

At the web 2.0 ii conference we will be elucidating more.

Monetising web 2.0, moving to web 3.0

As the world becomes more and more technology savvy, the marketersand sales persons are increasingly moving towards the web as a cost effective and target directed solution.

With the advent of web 3.0, dissemination of information will become easier.

Companies will increasingly focus on new and innovative concepts to woo the potential clients and maximise ROI.

How can you monetise web 2.0? More importantly how can managers effectively measure ROI from Web 2.0 and social networking ventures?

In the conference's web 2.0 ii interface theme you will find out!

Cloud computing

Cloud computing essentially involving one or more of infrastructures, platforms and software offered as a service, provides us immediate results, as it doesn't mandate a time-consuming infrastructure build-up process.

The surging popularity of Cloud Computing has forced some of the biggest web firms to take notice. They are working continuously so as not to be left behind in this cloud revolution. Find out how market leaders are using best practise in cloud computing and how it may benefit your web 2.0 strategy.

Browser wars & web operating systems

While Google is in the market with its new offering i.e. Chrome, Apple recently has started aggressive marketing of its browser offering “Safari”, making the browser available via iTunes and to iPhone users.

Similarly, Firefox and IE are making every possible effort to retain their market share and possibly grow further. So, why are browser providers moving aggressively to enhance and extend their offerings, maybe into operating systems? Is the stage set for another round of browser wars?

The future of mobile in web 2.0

The exponential growth rate of mobile internet has given the vendors a new and effective medium to reach out to the customers.

Gartner predicts that internet access by mobile phones will represent at around 50% of the total internet usage by 2014.

Mobile 3G has witnessed an explosion of options and developments in VOIP, mobile social networks, mobile operating system, cloud computing, new advertising and marketing mechanisms.

We explore new mobile innovations alongside current trends.

Social networks

Unless we have social networks offering significant advantages over the current social networks, the stranglehold of the major players cannot be broken. Does this matter?

Over the past few years businesses have started to realise the immense marketing potential of social networks. Every demographic uses the website, making the service a key way for companies to reach consumers. What better way to target ads than with the information you give about yourself on your profile?

What does the future hold for these social networks? How best to use social networking hold for your business?

Read More: Web 2.0 ii Interface & Innovation Conference Agenda >

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