Philip Rinn, Director of Advertising Partnerships EMEA of EBAY has confirmed he will be speaking on Monetization of the web, on day 1, 9.50 am.

His chosen topic is “Monetisation of the Web”.

IAB Europe Join The Web 2.0 ii Interface & Innovation Conference

We are pleased to announce,  the Alain Heureux, President & CEO  from IAB Europe will be opening the Web 2.0 ii Interface & Innovation conference.

Additionally IAB Europe, will be one of the event’s media partners.

We recommend you check out about the web 2.0ii Interface and Innovation event page to see if this interests you. The web 2.0 ii event agenda is still provisional but it provides the bedrock for the themes we will achieve for the conference. Finally, follow the steps in the call to papers.

If you have any questions don’t hestiate to contact us.

WiFi, it’s not just for laptops anymore.  Frank Dickson, Vice President of Research, In-Stat recently stated that  “By 2010, In-Stat anticipates that 20% of the total WiFi chipsets will be used in mobile phones as manufacturers, currently led by Nokia, continue to ship an increasing number of WiFi enabled handsets.”  While VoIP handsets employing 802.11 wireless technologies  have become commonplace in enterprise PBX environments the shift to integrating WiFi into 3G and 4G handsets and mobile Internet devices and the ever increasing availability of WiFi connectivity presents both challenge and opportunity.

Carrier business models that have been designed to derive application revenues through subscription are being challenged by the connectivity options offered by the mobile Internet.  Whether connectivity occurs over a 4G network or WiFi, many wireless carriers are struggling with how to continue to insert themselves in the mobile Internet value chain.  For carriers who opt to exercise control over application access the immediate answer seems simple enough.  As an example, some have chosen to implement IP port blocking to prevent portal access from users originating connections to applications from WiFi.  Is this a viable approach, even in the short term?

Speaking to an audience at Mobile Internet World 2007, father of the Internet, Tim Berners-Lee cautioned, “The mobile internet must use the same standards as the Internet. When you erect a wall around the garden, we know now all the flowers bloom outside the wall, not inside.”  But WiFi connectivity doesn’t need to be an obstacle to profitable revenue blooms for carriers.  WiFi in fact presents some unique and compelling opportunities to generate new and retain existing revenues.

Mobile billing solutions provider Bango suggests an approach that would have operators employ a mobile billing platform that allows mobile payment over WiFi connections.  The upside for the operator is reasonably obvious – users pay for access regardless of how they choose to connect to the application.  Such a solution might also prove valuable to content providers as well, however that success may be largely dependent upon a carrier or operator’s willingness to collaborate to provide access.   Sharing control or at least shifting some of that control to users or content and application providers will be key to the success of solutions such as Bango’s.

WiFi has established itself as a capable and secure technology that has an important role to play in the mobile Internet ecosystem.  Deployments of WiFi networks are most often the result of end user investment and with the growing trend of more WiFi enabled mobile devices, the need for integration into the mobile Internet is critical.